About Skin In Motion
Performance-led makeup and skincare designed for women who move.
Why It Started
Skin in Motion began with a statistic that stopped founder and makeup artist Gia Mills in her tracks:
Some women avoid exercise because of how they think they look.
As someone who has spent her career helping women feel confident (and who genuinely loves to move) she found that hard to ignore.
In her professional world, makeup is expected to perform under lights, on set and on camera. But outside of the studio, it often failed. It wasn’t designed for warmth, for sweat, for long days that move from one environment to another.
Skin in Motion was created to close that gap - not by encouraging women to wear more makeup, but by designing products that behave better, and support confidence rather than compete with it.
Built for Real Life
Although the idea began with exercise, the need was always broader.
Modern life rarely happens in neat compartments. A morning workout rolls into meetings. The commute blends into the school run. Travel days stretch on, and even the calmest of schedules tend to gather momentum.
Skin in Motion is designed for that rhythm.
For women who want their makeup to feel light, look natural and stay consistent - whatever the day throws their way.
You don’t have to be training for anything. You just need products that keep pace.
What Makes It Different
We design products specifically for movement, warmth and long days.
PERFORMANCE WHEN IT MATTERS
Smudge-resistant mascara, waterproof finishes, and formulas that hold up when your temperature rises.
BREATHABLE COVERAGE
Lightweight, skin-first textures that flex with you and never feel heavy, or mask-like.
COOLING & REFRESHING CARE
Hydrating mists and sweat-removing cleansers that reset skin without stripping it.
COMFORT ALL DAY
Because confidence disappears fast when makeup feels tight, cakey or dry.
Real Women. Real Results.
Founded by Gia Mills
Gia Mills is a London-based celebrity and fashion makeup artist whose work spans fashion, red carpet and private clients. Over years of working closely with women in different environments, from studios to everyday life, she noticed the same tension: makeup looked beautiful initially, but struggled once real life began.
She wasn’t interested in creating niche “gym only makeup” What she envisioned was more refined than that - performance-led beauty that still feels elevated, considered and wearable.
Skin in Motion reflects that balance: professional standards of finish, formulated for the realities of modern life.
And the intention remains simple - to help women feel confident in their own skin, wherever the day takes them.
Join our founder Gia for open and vulnerable chats about what beauty means to your favourite stars.
True Reflections, in partnership with Virgin Radio, is a weekly podcast hosted by Gia Mills featuring celebrity guests in honest conversations about beauty, confidence and how we really feel about our appearance.
Discover their biggest makeup fails and go-to makeup products
Listen for thoughtful discussions that go far beyond the surface.
Guests include: Delta Goodrum, Ferne McCann, Caprice Bourret, Rosemary Shrager, Emily Andre, Lucy Beaumont, Tallulah Metcalfe, Clodagh McKenna, Georgia May, Foote, Mimi Webb, Jo Wood, Pepsi, Alice Liveing, Kat Farmer, Tasha Ghouri
Our Standards
Performance shouldn’t come at the expense of responsibility.
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women
