Performance-led makeup and skincare designed for women who move.
Skin in Motion began with a statistic that stopped founder and makeup artist Gia Mills in her tracks:
Some women avoid exercise because of how they think they look.
As someone who has spent her career helping women feel confident (and who genuinely loves to move) she found that hard to ignore.
In her professional world, makeup is expected to perform under lights, on set and on camera. But outside of the studio, it often failed. It wasn’t designed for warmth, for sweat, for long days that move from one environment to another.
Skin in Motion was created to close that gap - not by encouraging women to wear more makeup, but by designing products that behave better, and support confidence rather than compete with it.
Although the idea began with exercise, the need was always broader.
Modern life rarely happens in neat compartments. A morning workout rolls into meetings. The commute blends into the school run. Travel days stretch on, and even the calmest of schedules tend to gather momentum.
Skin in Motion is designed for that rhythm.
For women who want their makeup to feel light, look natural and stay consistent - whatever the day throws their way.
You don’t have to be training for anything. You just need products that keep pace.
We design products specifically for movement, warmth and long days.
Smudge-resistant mascara, waterproof finishes, and formulas that hold up when your temperature rises.
Lightweight, skin-first textures that flex with you and never feel heavy, or mask-like.
Hydrating mists and sweat-removing cleansers that reset skin without stripping it.
Because confidence disappears fast when makeup feels tight, cakey or dry.
Overall rating: 4.8 / 5 from 1314 reviews.
Love you. Thank you for inventing the best skin care. Looks and feels amazing. Awesome staying power. Build it up or just a light cover. The best of worlds. I wear to the gym, when running and day to day. Even on a night out. Wouldn’t ever use anything else on my face xx
Great product really pleased
Best tinted moisturiser I have ever used had so many compliments on my skin
Love this, feels so light but gives good coverage. Will definitely be trying the other products.
A little goes a long way!
Does exactly what it says. I’ve tried quite a few waterproof mascaras and this one has certainly ticked all the boxes. It’s now my ‘go to’ mascara
So easy to apply and great for everyday use.
For me the dury is still out on this tinted Moisturiser. Sometimes is seems a bit orange. Don’t think I would get away with the shade in winter. Find it a bit thick to apply so blend with a little serum & warm in my palms. Then I sweep swiftly with light fingertips & gently press in. The real down side for me is the bottle. I really do not like the flip up nozzle at all. I have nicely manacured, healthy nails & opening the bottle can break and split them so just unscrew the bottle. I still prefer my favourite brand but am not throwing this away as might persist with it a few more times.
Very watery product
Love this product! Easy to apply and enoigh coverage xx
Sorry too dark for me, and just didn't suit my skin... thats the only reason as I can't use it properly to rate.
Nice and light
X
This breaks down old milia, and removes all make up at the end of the day.
This is hydrating and cooling. Such a gorgeous product.
This is my favourite mascara ever.
This is my absolute go to concealer. It blends so easily and gives excellent coverage. The light shade is absolutely perfect for me. I have been looking for the right concealer for ages and now I have found it! A brilliant product all round.
Absolutely fabulous mascara I don’t use anything else.
I absolutely love the mascara, have been using for years since first launch. My request for Darling Gia is please please do an eyebrow pencil or powder with the same staying power as the concealer and mascara as I lost my eyebrows and didn't want a tattoo so need your expertise with something that will go on skin and not come off with sweat! 🫶🙏
Love these products, great if you're a runner and don't want to wear loads of make up.
I love thos cleanser. It is gentle and freshening. It also break down little dry patches and spots. Fab!
Really happy with everything from this company. The mascara is a lovely smooth consistency and stays on all day.
Really lovely smelling cooling spray.
I am really disappointed this time. The mascara was completely dry. I also wrote to customer service but never heard back.
Product is absolute rubbish. It had worn off before I even got out of the door. When I sent an email to your company stating this, the reply basically was, tough. after all.... you had over £30 of my money. The product went in the bin, the only place for it. I work hard for my money as a Support Worker, on little more than minimum wage, this was basically 2.5 hours of hard work thrown away. over priced, rubbish, with dreadful customer service,
I liked the concealer, but the base irritated my skin and didn't offer much coverage.
I have a mark on my face which this concealer covers especially through running and cycling. Best concealer I’ve found!
It’s very easy to apply and blend. It helps to lighten my under eye dark circles and does a good job of covering blemishes and age spots.
Lovely finish
The best concealer I’ve ever used. Lasts all day and adapts to my skin tone perfectly.
Very highdrating.
I returned my order unopened and I am still waiting for my refund. I have ordered regularly this product but will not order again.
Fantastic product gorgeous smell and really is great as I'm going g through menopause so get quite a sweaty 😓 face,will definitely be buying again 😍
Love this finally found a conealer that works for me. Very happy 🙂
I took it with me to Australia, it felt and looked good but it was NOT sweat proof... which was very disappointing
very natural look
Love these, find they really give me the energy I need some days. Highly recommend them.
Love this product, got my second bottle on the ready!! It goes on lovely, is lightweight and natural 🙌🏼
I love the foundation, it feels great on the skin last all day even when I have a tropical moment.
Concealer too sticky
Gia Mills is a London-based celebrity and fashion makeup artist whose work spans fashion, red carpet and private clients. Over years of working closely with women in different environments, from studios to everyday life, she noticed the same tension: makeup looked beautiful initially, but struggled once real life began.
She wasn’t interested in creating niche “gym only makeup” What she envisioned was more refined than that - performance-led beauty that still feels elevated, considered and wearable.
Skin in Motion reflects that balance: professional standards of finish, formulated for the realities of modern life.
And the intention remains simple - to help women feel confident in their own skin, wherever the day takes them.
True Reflections, in partnership with Virgin Radio, is a weekly podcast hosted by Gia Mills featuring celebrity guests in honest conversations about beauty, confidence and how we really feel about our appearance.
Discover their biggest makeup fails and go-to makeup products
Guests include: Delta Goodrum, Ferne McCann, Caprice Bourret, Rosemary Shrager, Emily Andre, Lucy Beaumont, Tallulah Metcalfe, Clodagh McKenna, Georgia May, Foote, Mimi Webb, Jo Wood, Pepsi, Alice Liveing, Kat Farmer, Tasha Ghouri
Performance shouldn’t come at the expense of responsibility.
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women
