LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara

LIFT IT Waterproof Mascara

£17.99 £21.00
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Lash-nourishing formula that lifts, curls and holds through workouts, humidity, long days and everything in between.

Colour Black. Contains 8ml. 

Rendering loop-subscriptions
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women

LIFT IT was made for the days you can’t afford a touch-up. Early starts, sweaty sessions, commutes and evenings you didn’t plan for.

The curved wand gives instant lift and curl from the first coat, and the formula holds without flaking, smudging or drying your lashes out.

This is waterproof mascara that’s genuinely easy to live with.

LIFT IT pairs with our PURIFY IT Cleanser for effortless removal at the end of the day.

The results speak for themselves:

  • 99% agreed it didn’t budge all day
  • 98% agreed it stayed put after sweating

*(Based on a consumer study of 25 participants using LIFT IT for a minimum of 3 sessions.)

LIFT IT is built on a lash-loving formula infused with Japanese Sumac Berry Extract, a nourishing botanical that keeps lashes healthy, supple and strong with every wear.

Rich, buildable pigment delivers bold definition that lasts from morning through to whatever the evening asks of you. Full, lifted lashes that look intentional.

  • Japanese Sumac Berry Extract nourishes and conditions lashes with every use
  • Rich pigment complex for lasting, buildable colour without heaviness
  • Waterproof, sweat-resistant formula that holds through heat, humidity and movement
Start at the root of your lashes and use the curved wand in a gentle zigzag motion, working the formula through from base to tip. The curve does the lifting for you.

Build coverage by applying a second coat before the first fully dries for maximum volume and hold. For your lower lashes, use the tip of the wand.

To remove: Apply Purify It Cleanser to a cotton pad, hold gently over closed eyes and sweep away.
AQUA (WATER), ACRYLATES/ETHYLHEXYLACRYLAMIDE COPOLYMER, EUPHORBIA CERIFERA (CANDELILLA) CERA, STEARIC ACID, CYCLOPENTASILOXANE, BUTYLENE GLYCOL, RHUS SUCCEDANEA (JAPAN) CERA, COPERNICIA CERIFERA (CARNAUBA) CERA, PALMITAMIDOPROPYL DIMETHYLAMINE, DIMETHICONE COPOLYOL, AMMONIA, PHENOXYETHANOL, METHYLPARABEN, PROPYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, CI 77499

30-Day Returns Policy. You can return any unopened, unused item within 30 days of delivery for a full refund. Items must be in their original packaging and in resellable condition.To start a return, contact our customer service team with your order number. Once approved, you’ll receive return instructions.Refunds are issued once the item is received and inspected. Shipping costs are non-refundable unless the item arrived damaged or faulty.

Orders over £30 qualify for free standard delivery. Standard delivery is £2.99 and arrives in 3–5 business days, while express delivery is £3.99 and arrives in 2 business days. All orders are processed Monday to Friday, and delivery times may vary during busy periods or public holidays. Tracking details will be provided once your order has been dispatched.

Don’t just take our word for it…

Made for real life

This is makeup designed to move with you, not melt away when your temperature rises.

COMMUTING

EXERCISING

PARENTING

LUNCHING

HOLIDAYING

PARTYING

Clinically tested. Consumer approved.

99%

said it didn’t budge all day

96%

felt their lashes looked longer

98%

said it stayed put after sweating

*Based on a 25-person consumer test after 3+ uses.

FAQs

A common concern with waterproof formulas, but LIFT IT is different. Infused with Japanese Sumac Berry Extract, it nourishes and conditions lashes with every wear, so you get the hold of a waterproof mascara without the damage that usually comes with it.

Far easier than most waterproof mascaras. LIFT IT pairs with our Purify It Cleanser for clean, effortless removal. Apply to a cotton pad, hold gently over closed eyes for around 30 seconds to let the formula release, then sweep away. No tugging, no rubbing, no residue.

Yes. LIFT IT is designed to hold through the full range — workouts, humidity, watery eyes and everything else. In consumer testing, 98% of participants agreed it stayed put after sweating, and 99% agreed it didn't budge all day. For best results, allow the formula to dry fully before getting wet.

The waterproof formula is designed to hold even if your eyes water. Apply to clean, dry lashes and allow each coat to set fully before the next for maximum staying power.

The curved wand separates and lifts as it coats, building definition without heaviness. A light first coat gives natural lift; a second coat before the first fully dries adds volume and hold.

Yes. The curved wand is shaped to lift from the root, making it particularly effective on shorter or straighter lashes that need help holding a curl.

Yes. LIFT IT lifts, lengthens and defines to make the most of every lash. Start at the root and use a gentle zigzag motion as you pull through to the tip for the best results.

LIFT IT is formulated without harsh irritants. As with any eye product, we recommend patch testing if you have particularly sensitive eyes or wear contact lenses.

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