LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara
LIFT IT Waterproof Mascara

LIFT IT Waterproof Mascara

£17.99 £21.00
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Lash-nourishing formula that lifts, curls and holds through workouts, humidity, long days and everything in between.

Colour Black. Contains 8ml. 

Rendering loop-subscriptions
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women

LIFT IT was made for the days you can’t afford a touch-up. Early starts, sweaty sessions, commutes and evenings you didn’t plan for.

The curved wand gives instant lift and curl from the first coat, and the formula holds without flaking, smudging or drying your lashes out.

This is waterproof mascara that’s genuinely easy to live with.

LIFT IT pairs with our PURIFY IT Cleanser for effortless removal at the end of the day.

The results speak for themselves:

  • 99% agreed it didn’t budge all day
  • 98% agreed it stayed put after sweating

*(Based on a consumer study of 25 participants using LIFT IT for a minimum of 3 sessions.)

LIFT IT is built on a lash-loving formula infused with Japanese Sumac Berry Extract, a nourishing botanical that keeps lashes healthy, supple and strong with every wear.

Rich, buildable pigment delivers bold definition that lasts from morning through to whatever the evening asks of you. Full, lifted lashes that look intentional.

  • Japanese Sumac Berry Extract nourishes and conditions lashes with every use
  • Rich pigment complex for lasting, buildable colour without heaviness
  • Waterproof, sweat-resistant formula that holds through heat, humidity and movement
Start at the root of your lashes and use the curved wand in a gentle zigzag motion, working the formula through from base to tip. The curve does the lifting for you.

Build coverage by applying a second coat before the first fully dries for maximum volume and hold. For your lower lashes, use the tip of the wand.

To remove: Apply Purify It Cleanser to a cotton pad, hold gently over closed eyes and sweep away.
AQUA (WATER), ACRYLATES/ETHYLHEXYLACRYLAMIDE COPOLYMER, EUPHORBIA CERIFERA (CANDELILLA) CERA, STEARIC ACID, CYCLOPENTASILOXANE, BUTYLENE GLYCOL, RHUS SUCCEDANEA (JAPAN) CERA, COPERNICIA CERIFERA (CARNAUBA) CERA, PALMITAMIDOPROPYL DIMETHYLAMINE, DIMETHICONE COPOLYOL, AMMONIA, PHENOXYETHANOL, METHYLPARABEN, PROPYLPARABEN, ETHYLPARABEN, BUTYLPARABEN, CI 77499

30-Day Returns Policy. You can return any unopened, unused item within 30 days of delivery for a full refund. Items must be in their original packaging and in resellable condition.To start a return, contact our customer service team with your order number. Once approved, you’ll receive return instructions.Refunds are issued once the item is received and inspected. Shipping costs are non-refundable unless the item arrived damaged or faulty.

Orders over £30 qualify for free standard delivery. Standard delivery is £2.99 and arrives in 3–5 business days, while express delivery is £3.99 and arrives in 2 business days. All orders are processed Monday to Friday, and delivery times may vary during busy periods or public holidays. Tracking details will be provided once your order has been dispatched.

FAQs

This new generation formula is incredibly easy to remove, meaning no damaged lashes!

All you need is eye makeup remover / most makup removers (or our PURIFY IT Witch Hazel Cleansing Water & cotton pads)

Apply the cleanser to the the cotton pad, and place on your closed eyes. Let is soak the lashes for around 30 seconds before gently removing. Repeat until mascara has been fully removed. 

Not one bit! We have designed a formula that will nourish the lashes.

Ingredients such Sumac berries tree allows the lashes to be nourished whilst the lift and formula stays in place. 

Meanwhile, since it's so easy to remove with makeup remover, you wont find yourself rubbing and damaging your lashes upon removal.

Yes! As it lifts and lengthens, it will make the most of each lash you have.

Ensure to get right into the route of the lash and zig zag as you pull out for maximum results. 

This formula will really stay put if your eyes water, just ensure they're fully dry when you apply the mascara. 

We have hundreds of reviews from our customers saying that it has lasted for all the above 'wet' conditions.

Just remember to allow the mascara to dry fully before getting wet, and careful not to rub the eyes / lashes too hard once they are wet.

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