Creamy crease-free coverage that erases dark circles, targets blemishes and stays put through sweat and movement.
Size: 3.5g
Certified Vegan
Proudly Cruelty-Free
Suitable for all skin types
Non-toxic ingredients
Recyclable packaging
Made in the UK
By women for women
BLEND IT was made for the days when your skin needs a little more help and your schedule needs a little less fuss. The creamy, buildable formula blends effortlessly with fingers, a brush or a beauty blender, and the compact design has a built-in mirror so touch-ups take seconds wherever you are.
Enriched with Vitamin E, it’s kind enough for sensitive skin and nourishing enough to wear daily without it ever feeling heavy, drying or cakey.
The results speak for themselves:
99% agreed it didn’t appear to dry their skin
99% agreed it didn’t get dry patches on their face
98.5% agreed their skin felt smooth all day
98% agreed it helped cancel out redness
97.8% agreed it didn’t budge throughout the day
97% agreed it didn’t appear to crease
*(Based on a consumer study of 25 participants using LIFT IT for a minimum of 3 sessions.)
Shade matching a concealer doesn’t need to be complicated. BLEND IT’s flexible pigments adapt slightly on application, making it more forgiving than traditional formulas — so if you’re between two shades, you have more room than you think.
A simple way to choose:
If your skin burns easily and rarely tans, start with Light.
If you tan gradually and suit neutral to medium tones, try Medium.
If your skin tans easily and you suit deeper, warmer tones, choose Dark
Between two shades?
Go lighter for a brighter, more awake finish under the eyes.
Go deeper for a closer colour match to your overall skin tone.
Still unsure? Contact us and we’ll help you find your match before you order.
BLEND IT is built around a creamy, skin-nourishing base that does more than cover. The formula is infused with Vitamin E, chosen specifically for its ability to calm and protect the delicate skin around the eyes and across the face, making it gentle enough for daily wear and sensitive skin.
The texture is designed to melt into skin rather than sit on top of it, which is why it resists creasing, doesn’t dry out and stays comfortable through long days and active ones.
Vitamin E to calm, protect and nourish sensitive skin
Crease-resistant formula that holds without setting stiff or dry
Sweat-resistant base for coverage that moves with you
Buildable pigment for natural to fuller coverage in the same product
Apply to the under-eyes and any areas where you need coverage. Use your fingers, a brush or a beauty blender and tap gently into the skin rather than dragging. Build coverage by layering - a little goes a long way.
The built-in mirror makes it easy to apply on the go without needing to find a reflection.
Octyldodecyl Stearoyl Stearate, Petrolatum, Aluminum Starch Octenylsuccinate, Bis-Diglyceryl Polyacyladipate-2, Kaolin, Argania Spinosa (Argan) Kernel Oil, Synthetic Beeswax, Tocopheryl Acetate, Polysorbate 20, Copernicia Cerifera (Carnauba) Cera, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).
Orders over £30 qualify for free standard delivery. Standard delivery is £2.99 and arrives in 3–5 business days, while express delivery is £3.99 and arrives in 2 business days. All orders are processed Monday to Friday, and delivery times may vary during busy periods or public holidays. Tracking details will be provided once your order has been dispatched.
This is my absolute go to concealer. It blends so easily and gives excellent coverage. The light shade is absolutely perfect for me. I have been looking for the right concealer for ages and now I have found it! A brilliant product all round.
BLEND IT is formulated with flexible pigments that adapt slightly on application, making it more forgiving than traditional foundation.
We offer four versatile shades, each designed to suit a broad spectrum of skin tones and undertones — so you don’t need an exact laboratory match to look natural.
Because the coverage is sheer and buildable, many women comfortably sit across two neighbouring shades.
Choose the one that feels closest and let the formula do the rest.
Clinically tested. Consumer approved.
99%
agreed it didn’t appear to dry their skin
99%
agreed it didn’t get dry patches on their face
98.5%
agreed their skin felt smooth all day
98%
agreed their skin felt smooth all day
97%
agreed it didn’t budge throughout the day
97%
agreed it didn’t budge throughout the day
*Based on a 25-person consumer test after 3+ uses.
Made for real life
This is makeup designed to move with you, not melt away when your temperature rises.
COMMUTING
EXERCISING
PARENTING
LUNCHING
HOLIDAYING
PARTYING
FAQs
Yes. BLEND IT is enriched with Vitamin E to calm and protect, and the formula is paraben-free, vegan and cruelty-free. As with any product, patch testing is recommended if your skin is particularly reactive.
It's specifically formulated to resist creasing. In consumer testing, 97% of participants agreed it didn't appear to crease throughout the day.
No. The nourishing formula is designed to wear comfortably all day. In consumer testing, 99% agreed it didn't appear to dry their skin and 99% agreed it didn't cause dry patches.
BLEND IT offers buildable coverage — light application gives a natural, skin-smoothing finish, while layering adds more coverage where you need it. Three shades are available to suit a range of skin tones.
The formula is sweat-resistant and designed to hold through movement. In consumer testing, 97.8% of participants agreed it didn't budge throughout the day.
This is completely normal and is called "sweating." It happens when temperature changes cause natural oils in creamy formulas to surface. It doesn't affect the product's performance in any way — simply wipe away and use as normal.
BLEND IT is infused with nourishing ingredients that are kind to the delicate eye area, but it's a concealer rather than a dedicated eye treatment. Think of it as coverage that also looks after the skin underneath.
BLEND IT comes in three adaptable shades and is 3.5g.